Two referents of the Uruguayan financial market, Ana Inés Zerbino (Co-founder and Director of InCapital) and Martín Larzabal (Portfolio Manager of the República AFAP) answered the following questions: How do they evaluate finance projects? Which aspects are most relevant when deciding to finance them? How do they determine the required rate of return in each project? These and many more questions of interest that allow us to better understand the financial world we live in.